Ice shows have become one of the most spectacular forms of live entertainment in the modern world.
Combining elite figure skating, theatrical stage design, cinematic music, and original storytelling, touring ice shows captivate family audiences across the UK and beyond.
But a common question is: who produces touring ice shows, and how do these breathtaking productions come together?
While international brands like Disney On Ice are widely known, Gandeys’ world-class productions—most notably SnowStorm—have proven that original ice shows can achieve five sell-out years in Manchester, thrilling audiences of all ages.
This guide takes you behind the scenes of Gandeys’ SnowStorm and explores what makes it such a unique ice show experience.
The Origins of Touring Ice Shows
Touring ice shows trace their roots to classic productions such as Ice Follies, which began in the 1930s and helped establish ice skating as more than a sport—it became spectacle, storytelling, and dream-driven performance.
Over the decades, producers went to great lengths to transform arenas into frozen theatres, using professional skaters, elaborate sets, special effects, and immersive lighting. These innovations laid the foundation for modern touring ice shows, which now travel to arenas across the UK, including First Direct Arena, Bank Arena, and OVO Hydro, delivering truly world-class experiences.
Gandeys: Producing Touring Ice Shows
Unlike licensed productions, Gandeys is a fully independent producer.
The team handles every aspect of production—from choreography and skaters to music, stage design, and technical effects.
This vertical integration allows Gandeys to craft original shows with unique stories, offering audiences an experience they cannot see anywhere else.
Their flagship ice show, SnowStorm, demonstrates what a world-class touring ice show looks like when creativity, athleticism, and storytelling meet.
SnowStorm: A Five-Year Sell-Out Success
Performed in Manchester for five consecutive sell-out years, SnowStorm has become a modern classic in the UK ice show scene. The production blends:
- Elite international skaters performing breathtaking routines
- A fully immersive magical world with snowy landscapes and enchanted kingdoms
- Original music and sound design that heighten every scene
- A narrative of courage, friendship, and hope
Audiences of all ages—from children to grandparents—leave with an unforgettable experience, often returning year after year.
What Makes SnowStorm Unique?
SnowStorm stands out in several ways:
- Original storytelling: Unlike licensed shows, it is entirely Gandeys’ creation, featuring Eternal Winter landscapes.
- Immersive experience: Every arena becomes a winter wonderland, enhanced with visual effects, lighting, and stagecraft.
- Integration of circus artists throughout the performance adds another level of amazement to the SnowStorm Production.
- High-caliber skating: Performances include acrobatic lifts, synchronized group routines, and daring spins, showcasing world-class figure skating.
- Appeal to the whole family: The show is designed to delight friends, family, and young audiences, making it a must-see event for everyone.
How Touring Ice Shows Compare
While Disney On Ice and other Disney-related shows like Holiday on Ice have international recognition, SnowStorm proves that original productions can compete at the highest level.
Disney On Ice is licensed and produced by Feld Entertainment, bringing various Disney films to life, but Gandeys creates entirely new ice adventures.
This demonstrates that original touring ice shows can attract loyal audiences and consistently sell out major arenas.
Ice Shows Explained
Many fans ask: What are ice skating shows called?
- Ice shows or touring ice shows are standard terms
- Ice skating performances combine theatrical storytelling, music, and technical skating skills
- Productions are aimed primarily at children and families but captivate all ages
Some other famous ice shows around the world include:
- Disney On Ice
- Holiday on Ice
- Ice Follies
- Magical Ice Festival productions
Gandeys’ SnowStorm joins this list as a homegrown UK success, proving that original productions can rival international brands in quality and spectacle.
Where Can Audiences Enjoy SnowStorm?
SnowStorm performs at The Trafford Centre each winter.
Tickets are available online and through official venue pages, allowing families to book early and ensure seats for this unforgettable experience.
Audiences can seek adventure in the SnowStorm universe, following characters across frozen landscapes, and witnessing daring skating feats, immersive stage effects, and heartwarming family moments.
Touring Ice Shows Today and Beyond
Touring ice shows continue to evolve, blending athleticism, storytelling, and technology.
Gandeys’ SnowStorm demonstrates that original productions can thrive alongside international brands, creating fresh and memorable experiences for audiences.
Whether discovering SnowStorm for the first time or returning to relive its magic, spectators are guaranteed a dream big adventure in a magical world of ice, music, and stunning performances.
As the industry moves forward, one thing is certain: touring ice shows in the UK are brighter, bolder, and more magical than ever—and Gandeys’ SnowStorm is leading the way.
